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About the Author

Marty Sklar was a student at UCLA and editor of its Daily Bruin newspaper in 1955 when he was recruited to create an 1890s-themed newspaper, The Disneyland News, a month before the theme park opened. After graduating, he joined Disneyland full-time in 1956, where he held responsibility for most of the park's publicity and marketing materials. In 1961, he moved to WED Enterprises, renamed in 1986 to Walt Disney Imagineering, where he worked on attractions for the 1964 New York World's Fair. For nearly ten years, he wrote personal materials for Walt Disney for use in publications, television and special films. In 1974 he became vice president of concepts/planning, and guided the creative development of EPCOT. As vice president of creative development, executive vice president and then president of Imagineering for nine years, Sklar supervised the design and construction of Tokyo Disneyland, the Disney-MGM Studios, Disneyland Paris, Disney's Animal Kingdom, Disney California Adventure Park, Tokyo DisneySea, the Walt Disney Studios Park and most recently Hong Kong Disneyland.

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Product details

Series: Disney Editions Deluxe

Hardcover: 384 pages

Publisher: Disney Editions; 7/14/13 edition (August 13, 2013)

Language: English

ISBN-10: 9781423174066

ISBN-13: 978-1423174066

ASIN: 1423174062

Product Dimensions:

6 x 1.2 x 8.8 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

158 customer reviews

Amazon Best Sellers Rank:

#156,355 in Books (See Top 100 in Books)

I'm sure my expectations were too high for this book but considering that Marty Sklar was a writer and journalist and the book was published by Disney Editions, I expected it to be better written and more compelling. I'm not sure what "Disney Editions" is but this book comes across like a self-published autobiography. In particular, the last quarter of the book really limped to the finish line. The book would have benefited from a great deal more editing both in terms of trimming content and sharpening the prose. There were a few highlights but overall the book was somewhat disappointing.

Marty Sklar started his career with Disney in 1955, one month prior to the opening of Disneyland. He remained with the company until retiring in 2009, and is the only Disney employee to have participated in the design and opening of all 11 currently operating Disney theme parks (Disneyland, Disney California Adventure, Magic Kingdom, Epcot, Disney Hollywood Studios, Disney's Animal Kingdom, Hong Kong Disneyland, Tokyo Disneyland, Tokyo DisneySea, Disneyland Paris, and Walt Disney Studios Park). Though he started in marketing, he quickly found a home at WED Enterprises / Walt Disney Imagineering where he eventually ended up leading the organization for more than 30 years until his transition to "Ambassador for Walt Disney Imagineering" leading up to his retirement in 2009.This book is a "memoir" of the author's 50+ years working for Walt Disney Productions/The Walt Disney Company, and includes chapters about the development of all of the theme parks, as well as a chapter about the author's time at UCLA and his association with Coach John Wooden. It also includes "Mickey's Ten Commandments", a list of ten key principles for theme park design that have become legendary in their own right. The book also includes 3 additional lists of "Mickey's Ten (more) Commandments", focusing on leadership and followship. Because of the close working relationship the author had with Walt Disney, this book provides an intimate look at the impact of Walt's death on the company.The role that Marty Sklar has played in the success of the Walt Disney Company and Disney Theme Parks can't be understated. In his early days at WED, Marty wrote many of Walt Disney's speeches, presentations, and film scripts, including the script for the Epcot film (which was the last film Walt recorded before his death in December 1966). It was Marty Sklar who coined the famous definition of imagineering: "the blending of creative imagination and technical know-how." Later he was pivotal in the design and creation of Epcot and every other Disney theme park since.As a fan of Disney theme parks in general and Imagineering in specific, buying and reading this book was a no-brainer for me. Despite that, I was initially somewhat skeptical about this book, thinking that it wouldn't provide the level of detail and insight that I like most in books about Disney parks and Imagineering. I was worried it would be a white-washed memoir that would retell the stories found in the other books in my Disney/Imagineering library. I needn't have worried at all.After reading the introduction, I was hooked. While many memoirs like this tend to gloss over details and omit "unpleasant" or controversial stories, this isn't the case with this book at all. This book is a welcomed addition to my library, and one that I expect I will read and re-read again and again.If I have one minor quibble with the book it's the lack of an index, which would be helpful in finding stories about the many people that the author worked with during his time at Disney.I strongly recommend this book to any fan of Disney theme parks. You won't be disappointed!

About time someone with Marty's perspective has written something on the subject of Disneyland, Walt and the parks.Yes, there's been some great books written by seminal artists and some in management, but Marty's particular place in Disneyland history is very specific: he came in young and was immediately in a position to act as the wordsmith for Walt. That's unique.I'm a huge Disneyland collector and historian. I will admit I had some reservations at first, thinking the book might cover what's already been told or worse yet, be a fluff piece due to Marty's high stature even now as a statesman, but those fears faded as I read lots of great personal nuggets that can only come from experience.I happen to love the "Waltism" that seemed to take over Disney's presentation of words both in the park and on TV around the time Disneyland came to be. It's an unpretentious slickness that started with Disneyland's opening and continued through his final film presentation of "The EPCOT Film" in 1966. I always knew it was Marty and had read of his contribution, but in , "Dream It! Do It!", Marty really gives the insight that was his personal talent and the 'fly by the seat of your pants' nature of working with and for the greatest name in show-business.Vacationland Magazine, "attraction" over "ride", writing for Walt himself and the story of how to sell optimism, so prevalent in Disney parks is all there.There are very few left that had such an big hand in what is now become modern mythology that this book is a real treat.I'm very glad Marty finally got around to it and I cannot recommend it enough!

An amazing book written by an amazing person. He goes into great detail behind the planning and history of a lot of Disney monuments (Winnie’s) like Epcot spaceship earth, the windows on Main Street, all the Disney castle, etc, this book is just amazing if you want to know more about the Imagineering life through the eyes of one of their greatest legends. This book completely changed my view of Disney parks and the company.

As we get further from Walt Disney's life, you realize how smart the man was and how talented his teams were. His leadership is still at work and is timeless. Marty Sklar does a great job in showing us how you also can "Do it by Dreaming It" and more than that by believing!

I had the opportunity to see Marty Sklar during Epcot's 25th anniversary celebration on October 1, 2007. He was giving a speech about the history of Epcot, which included lots of interesting tidbits about the park. Since we were not allowed to record anything, I was a bit disappointed because I couldn't remember all of those interesting details. No worries, though. With his book it's all there in great detail. It's as if he had taken notes for all of us there that day. Mr. Sklar is the only Disney employee to have been at every Disney park opening, including Disneyland with Walt himself. I highly recommend this book for any Disney fan.

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